When I buy shoes I like to find a pair that are good quality but which are also available at the right price. Tracking down footwear that fits the bill often seems to be more difficult than it once was.
Is this really the case, or is it simply down to my imagination? We all tend to hark back to days gone by and remember things as being more rosy than they really were.
This sentimentality is a natural human trait but it's also one that can help to pull the wool over our eyes. It's clear that things have not got worse in all areas of our lives - in fact, in many ways they are considerably better than they were years ago.
So what about when it comes to shoes? We might well imagine that shoe prices have been increasing and it's certainly the case that they have been. If you compare the prices that you pay now to those that you paid in the past then you'll undoubtedly spot that they've increased.
The only thing is that much of this increase is not real. That's because we're ignoring the impact of inflation, which will itself have led to our salaries increasing over the years.
With talk of rising inflation in recent months, it's quite possible that footwear prices have jumped. Possible and yet not really the case. Although inflation has been rising, many shoe retailers have not increased their prices in line with the raw material costs.
This is particularly clear when we look at online shoe stores. Internet retailers have been successful in recent times, but they are now being squeezed by competitors.
In response to this competition, they've had to try and stay one step ahead of the game. That's meant trying to keep shoe prices low.
This is the cause of the lower prices that you'll often see online. It means that you can often find high quality shoes at low prices by shopping online. You can also benefit from voucher codes and discounts, which are lowering prices even further.
Buy shoes online and you can pay less.
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